Few words about us

Prince Automine, 4S (Sales, Services, Spares & Sales of Used Cars) Dealership of Prince DFSK-Regal Automobiles Industries Ltd, that aims on providing its customers with vehicles that suit their needs as well as budget. Prince takes pride in challenging the automobile industry of Pakistan with the most competitive prices, quality and unique features.

Regal Automobiles Industries Limited was established as a technical venture between DFSK (Dong Feng Sokon), the largest and most reputed brand in china and RP Group, one of Pakistan’s most renowned business conglomerate to manufacture and market PRINCE vehicles in Pakistan. Currently, we are offering complete range of light commercial, passenger and SUV range with full after sales and technical support to our customers. Not only we believe in promoting local economy by Pakistan assembled cars but also make sure that our vehicles are designed in line with your city's infrastructure and uncertain weather conditions.

CEO's Message

Dear Valued Customers,

It is with great pleasure and immense pride that I address you as the CEO of Prince Automine. As we strive to exceed your expectations and provide exceptional automotive experiences, I wanted to take a moment to express my gratitude for your continued trust and support.

At PAM, we understand that purchasing a vehicle is not just a transaction; it is an investment, a reflection of your lifestyle, and a significant decision that shapes your mobility and experiences. Our mission has always been to offer an extensive range of high-quality vehicles, impeccable customer service, and a seamless buying process tailored to your needs.

In an ever-evolving automotive landscape, we remain committed to staying ahead of the curve by embracing the latest advancements and industry trends. Even try to ensure that you have access to the most innovative, reliable, and efficient options available.Furthermore, I take immense pride in our team of dedicated professionals who share a common passion for automobiles and a relentless pursuit of customer satisfaction. Our knowledgeable sales representatives are here to guide you through the entire car-buying journey, providing expert advice, personalized recommendations, and transparent information to help you make an informed decision.

But our commitment to you doesn't end with the purchase of a vehicle. At Prince Automine, we prioritize building lasting relationships with our customers. Our state-of-the-art service center is staffed by highly skilled technicians who possess a wealth of experience in diagnosing and maintaining vehicles of all makes and models. Whether it's routine maintenance, repairs, or genuine parts and accessories, we have you covered, ensuring that your vehicle remains in top condition for years to come. As an organization, we also recognize the importance of giving back to the communities we serve. We actively engage in philanthropic initiatives, supporting local charities, educational programs, and environmental conservation efforts. By aligning our values with the broader needs of society, we aim to make a positive and lasting impact beyond the realm of automotive excellence.

Finally, I would like to express my sincere appreciation to our dedicated employees who consistently go above and beyond to deliver exceptional service. Their commitment, expertise, and passion are the driving force behind our success, and they are the true backbone of PAM.

Thank you once again for choosing Prince Automine as your preferred automotive partner. We look forward to serve you with unwavering dedication, providing you with a delightful car-buying and maintaining experience, and exceeding your expectations at every step.




To provide exceptional services and sincere understanding for all customers within the automotive value chain.


To provide exceptional services and sincere understanding for all customers within the automotive value chain.


  • Customer-Centric: Bringing customers’ dream to reality. Providing a contented car-buying experience.
  • Entrepreneurship: Persistent innovations and pursuing of new technologies with the field.
  • Accountability: Ownership within the organization and recognition for achievements.
  • Team: Motivate teams and encouraging collaboration.
  • Sustainable Growth: Design Long-term growth strategies.
  • Learning and Development: Create a dynamic learning environment and motivate to develop new skills.
  • Community Development: Contribute to the society for its betterment.